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What's happening in digital.

Notes from the field on digital marketing: search visibility, ad optimisation, conversion rates and e-commerce.

Topics: VisibilityPerformanceAdvertisingConversionSEOE-commerceContentBrandMeasurementGuide
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14 August 2026 · Visibility Is your brand visible inside AI assistants? People now type the question to an assistant, not a search box. How do you measure this new surface, and where do you start? Read the article 7 min read
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30 July 2026 · Performance Does site speed really affect conversion? Is the impact of a hundred milliseconds overstated? We look at the numbers from our own client dashboards. Read the article 6 min read
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16 July 2026 · Advertising Allocating ad budget across channels Piling it into one channel is wrong; splitting it evenly is too. A practical way to distribute budget through staged tests. Read the article 8 min read
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2 July 2026 · Conversion Why cutting form fields works What happened when we took a fourteen-field form down to four? The relationship between field count and completion. Read the article 5 min read
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18 June 2026 · SEO A technical SEO checklist before you launch The twelve items most often missed when a new site goes live. All of them checkable in half an hour. Read the article 9 min read
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4 June 2026 · E-commerce Why marketplace stock matching breaks Overselling is usually not an integration bug but an identifier mismatch. On barcodes, SKUs and variants. Read the article 7 min read
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21 May 2026 · Content Building a content calendar you can sustain What content plans that start strong and stall by month three have in common. How to set a realistic tempo. Read the article 6 min read
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7 May 2026 · Brand Don't write a brand guide nobody opens Instead of a hundred-page PDF, how do you build a system the team actually uses? The parts of a workable guide. Read the article 6 min read
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23 April 2026 · Measurement What a monthly report should actually measure Impressions and clicks feel good but drive no decisions. Three metrics that do, and how to present them. Read the article 7 min read
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9 April 2026 · Guide Seven questions to ask when choosing an agency Comparing prices is not enough when collecting proposals. Seven questions that reveal a lot in the first meeting. Read the article 8 min read

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