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Digital Marketing and Design

About

We started in 2016 with three people; today we are fourteen. We never opened a branch or joined an agency network — same office, same team.

How it began

The person doing the work is at the first meeting.

Our founders worked at large agencies and kept running into the same thing: the team that would actually do the work was never in the room when it was sold. Every layer in between slowed the work down and blurred responsibility.

We built Kavram to do the opposite. Whoever will work on your project sits at the table in the first meeting. No intermediate layer, no passing messages through an account manager.

That is why we have deliberately stayed small. We work with at most twelve clients at a time. For the thirteenth we either offer a place in the queue or honestly recommend another agency.

Laptops on a meeting table seen from above

No branches, no agency network. Since 2016 we have worked from the same office with the same team — we grew from three people to fourteen without changing the structure.

14
people
12
concurrent client limit
4
disciplines
0
layers in between

Over the years

Four turning points.

  1. 2016

    Three people, one room

    In the first year we did nothing but web design and development.

  2. 2019

    Performance team

    We built advertising and SEO in house and stopped outsourcing.

  3. 2022

    E-commerce unit

    Marketplace integrations and store optimisation became a service of their own.

  4. 2025

    AI visibility

    We began measuring how brands appear inside AI assistants.

A team working together at office desks

How we work

Same office, same team. The one thing that has not changed in ten years.

How we work

Four principles. All of them written down.

These are not marketing lines; they go into the contract and into how we work.

01

We don't claim what we can't measure

Every claim has a measurement behind it. We don't present something as a win if we can't report it.

02

No layer in between

The person doing the work is in the meeting. Your message reaches the right place without touching three people first.

03

The source files are yours

Design files, ad accounts, domain and server access are all opened in your name. If we part ways, everything stays with you.

04

We don't exceed our capacity

Twelve clients at a time is our limit. If we don't have the capacity to take you on, we say so.

The team

The team

Fourteen people, four disciplines. Everyone does their own job; nobody carries two.

  • Merve Şahin

    Co-founder · Strategy

    Fifteen years in agencies. Leads the discovery and strategy stages.

  • Onur Kaplan

    Co-founder · Technology

    Comes from a software background. Responsible for development and integrations.

  • Zeynep Arslan

    Creative director

    Brand identity and design systems. Eight years with the team.

  • Barış Yıldız

    Performance lead

    Ad campaigns and conversion optimisation.

  • Ayça Demir

    SEO and content

    Technical SEO and content strategy. Came from publishing.

  • Kerem Uslu

    E-commerce specialist

    Marketplace integrations and store setup.

By the numbers

If we can't measure it, we don't do it.

We take a baseline measurement with every new client. The figures below are twelve-month averages.

2.4x
Organic traffic growth

first 6 months, average

Last 12 months

Against the baseline

38%
Conversion rate improvement

after redesign

Last 12 months

On the same ad budget

140+
Projects delivered

since 2016

All service areas

Independent agency

92%
Contract renewal rate

on annual agreements

Last 12 months

No minimum term

Source: Figures are taken from client dashboards; sources available on request.

Client reviews

What the teams we work with say

Contract renewal rate

92%

“We were tired of changing agencies. What made Kavram different was putting the first month's plan in writing and then actually doing it. The reports are readable and the meetings are short.”

Deniz Aydemir Marketing Director · Furniture retail

“Being able to speak the same language as our technical team sped everything up. When we discussed site speed they didn't guess — they measured and showed us.”

Serkan Tunç General Manager · B2B manufacturing

“They increased our appointments without increasing the ad budget. They walked us through exactly how, which is why we feel comfortable.”

Ece Karaman Co-founder · Healthcare services

Let's start

Let us take a look first. Free.

We review your site, your search visibility and your ad accounts, then send a findings report within 48 hours. We ask for no commitment in return.

  • Report in 48 hours
  • No commitment
  • A concrete findings list
  • Site speed and technical health
  • Search visibility
  • Visibility in AI answers
  • Ad account review
  • A prioritised list of findings